So, you have a new website. But how do you get your website listed on Google? In this guide, we’ll share some tips with you to help you submit your website to Google and improve your SEO, (Search Engine Optimisation) for free.
The art of getting your website found on Google and other search engines is called SEO, or Search Engine Optimisation. Put simply, its about making sure the words you want to be found for are visible on your website and on other websites or social media posts that link to it.
For example; if you are a Gardener in Brighton who offers landscaping and lawn care, make sure the text on your website home page includes that you, “are a Gardener in Brighton who offers Landscaping and Lawn Care”.
In addition to mentioning these keywords on your home page, you should also have dedicated pages on your website for each important service or product you offer. For example, pages titled “Gardener in Brighton”, “Landscaping in Brighton” and “Lawn Care in Brighton”.
Like it or not, social media websites such as Facebook, Twitter and Instagram are vital tools for promoting your website for free. Post as often as you can, with interesting topics and information or even special offers that will make people more likely to like, share or comment on the post. Remember to include keywords as ‘hashtags’ in your social media posts and also within your business/website bio. The more posts, likes, shares and comments you have – the better your website will score.
Links From Other Websites
As well as other things, Google marks a website based on how popular it is. Not only does it gauge this by how many social media posts you have but also, how many other relevant websites of authority link to yours. Look for websites including directories, forums and organisations that are either specific to your business, or at least have categories for your business, services or products. Submit your website to these websites or respond to posts in forums making sure you include as much information as you can – but especially, your website title, a description with your keywords and a link to the website. If you are a business that only serves local customers, look for local business directories dedicated to your area.
Submit Your Website To Google
Once your website is fully live, one of the first things you must do is submit it to “Google My Business”. This allows you to share your business and website information with Google such as contact details, address, opening times and website link etc. Once your listing is verified, your website details will appear on Google along with the option for people to leave reviews, (see below). To submit your website to Google Business – click here.
Ask For Reviews
Don’t be afraid to ask your customers for a review if you know they have been happy with your service. The more positive reviews you get, the more likely someone is to visit your website. You can get reviews on your Google Business listing, (see above) or Facebook Page.
It goes without saying, that if your website looks amateur then visitors are unlikely to stay on it for very long. Try to avoid DIY website builders if you can and invest some money in having a website professionally built by an experienced website designer. DIY websites can look very professional in the glossy examples you are tempted with on adverts. However, the reality is that you will often need a degree of skill and experience in formatting and editing images and text as well as a good understanding of how to plan out a website.
A good website should be crisp, modern, simple and uncluttered. Your website should also be Mobile Compatible, or ‘responsive’ so it is easy to view and navigate on mobile phones and tablets – after all, this is how most people browse the web these days.
You should also check that your website is secure, so it shows the padlock icon in the address bar. Secure websites also start with https rather than just http. In some cases, such as with e-commerce websites, its compulsory to have a secure website. But in any case – its a good idea, as it shows visitors to your website that any data they send through your website, (for example completing an enquiry form with personal information) is encrypted and cannot be intercepted for malicious reasons.
Updating your website frequently shows Google that it is still active. Leave it for too long, and search engines will assume you’ve given up and start to score it lower. Use a blog or news section to update the content on your website as often as possible and keep it fresh.
If you need help with any of the above or feel your website is due an update, please get in touch with websitesbydan.com to see how we can help.